Download Full: Influence: Science and Practice (5th Edition) PDF

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Download Full: Influence: Science and Practice (5th Edition) PDF

Read Influence: Science and Practice (5th Edition) PDF


By Robert B. Cialdini



Influence: Science and Practice (5th Edition)


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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).   Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes....



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